Tag Archives: press releases

Press Releases – Swing ‘em Like a Hammer

by Vince Hempsall, September 29, 2014

globeandmail-wonow

I have to say it’s a pretty good feeling when a client gets splashed all over Canada’s largest newspaper, The Globe and Mail. Mountain Trek was featured on the cover of the Globe’s travel section this month and the story resulted in a half dozen direct bookings (worth over $25,000) that they know about and incalculable […]

5 Steps to a Perfect Press Release

by Vince Hempsall, November 26, 2013

For Immediate Release – In response to recent questions about how to write effective press releases, the staff at Wonow Media Ltd. in Nelson, BC, have decided to divulge five important secrets that will help any business produce material guaranteed to be read by publication editors. “The word has gotten out that we write excellent […]